September 19, 2005

Sensor the sensual surveys.

Yuk! That’s what I felt while going through this week's edition of Outlook and India Today. It’s quite sometime since these journals have endorsed the art of surveying to increase their circulation. And the subjects selected had been as sensational as they could make it, those related to sex and city being the most preferred. But this week's editions are the most vulgar of them all. India today has created some survey questions while Outlook has printed pictures akin to those which would be seen on a porn magazine.

I do not believe in the conclusions of any of these surveys, I doubt if too many people take it seriously. But the magazines have made it a habit to conduct surveys on subjects varying from sexology to technology and print them with large pictorial illustrations on maximum pages of an issue, leaving not many pages for news and articles. No body except these magazines can vouch for the authenticity of these surveys, though the results give an impression that these are largely conducted in metros. But then, they need some unorthodox opinions to make it interesting for the readers, opinions which may not always be obtained by actually conducting the survey. So you can't guess what is actually happening behind the scenes.

One thing is for sure, whether you as a person like it or not, these magazines are going to roll-out too many issues on related subjects in the past also, because “they do not running a charity organization” to ignore the increase in circulation by to these surveys and the related content they print. We need to have some sort of censoring mechanism to decide what can and cannot be printed on these journals. Introducing a rating mechanism for these magazines based on their content can also be considered, like how we do for the films currently. Otherwise it would not be long, when these so called journals would roll-out with surveys on subjects you wouldn't have dreamt in your wildest imaginations with contents that would give a stiff competition to porn magazines, I doubt if that is already happening. Also in place should be an authority to check and validate the methodology of conducting these surveys and conclusion of the final results.

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